GoCoCo, a powerful new iOS app changing the way we think about nutrition and healthy eating
“The key to healthy eating is not deprivation or counting calories, but creating sustainable habits that work for each individual,” said Amaraggi. “GoCoCo is designed to help users do just that, by providing easy-to-use tools to Learn, Scan, Cook and Track their way to healthier choices.”
NEW YORK (PRWEB) March 09, 2023
Coco Positivo, SL today introduced GoCoCo, a powerful new iOS app changing the way we think about nutrition and healthy eating. GoCoCo (which is an abbreviation of ‘Go Conscious Consumer’) is designed to help people eat healthier and create healthier habits without the need for restrictive dieting or counting calories.
The GoCoCo app is a direct response to the fact that unhealthy diets are responsible for more preventable deaths globally per year than smoking tobacco, according to research.
The problem is two-fold: it’s the junk we eat, but even more so it’s the nutritious food we don’t eat. To overcome this problem requires a global shift in not only personal habits, but also policy to promote the consumption of more vegetables, fruit, nuts and legumes. While sugar and trans-fats are harmful, more deaths are caused by the absence of healthy foods in our diet, the study found, highlighting the urgent need for improving human diet around the world.
GoCoCo believes it’s better to promote healthy and naturally sourced options. But unfortunately, consumers often buy unhealthy products under the assumption that they are healthy. This is at the core of the problem GoCoCo is looking to solve. Do we really know if what we’re buying is healthy or not? Many are advertised as “healthy” but the truth is that’s mostly marketing and not reality.
GoCoCo’s app is designed to make healthy eating simple and sustainable for consumers, with its proprietary product scanner that allows users to scan any food barcode to see if the product meets the formal definition of healthy or not and recommend healthier alternatives (in future updates).
GoCoCo’s comprehensive grocery product database – with nutritional information on more than 500,000 products – allows it to work on virtually any iOS mobile device at launch in any grocery store across the U.S. Its dietary filters are built using the Mediterranean lifestyle’s evidence-based nutrition and health benefits and public health guidance from the World Health Organization.
For the first time, millions of consumers can rely on GoCoCo’s instantaneous, accurate and consistent results while grocery shopping to choose less processed and healthier food options.
“Eating as little ultra-processed foods as possible on a daily basis is really the key that unlocks the door to health,” said Bertrand Amiraggi, the co-founder of GoCoCo. “However, reading and understanding the nutrition labels is intentionally confusing and requires a lot of effort. Our scanner seeks to overcome this obstacle and tell us exactly what we’re putting in our bodies, while also helping to reduce our exposure to toxic ingredients like sugar, salt and trans-fats.”
The GoCoCo app’s holistic 360° approach to create healthy eating habits with a proven “Learn, Scan, Cook and Track” program is based on daily lessons created with a team of registered dietitians and nutritionists from GoCoCo and experts in healthy eating habits and behavioral changes from Nutritional Coaching (Experts in Nutritional Coaching with more than 15 years of experience).
“We believe that the key to successful healthy eating is not about deprivation or counting calories, but about creating sustainable habits that work for each individual,” added Amaraggi. “Our app is designed to help users do just that – by providing them with easy-to-use tools to Learn, Scan, Cook and Track their way to healthier choices, without the stress and frustration that often comes with traditional dieting.”
GoCoCo is available in the Apple App Store and will be available soon on Google Play in Q2/23.
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